Beard Club was looking to expand reach in their social media strategy. To address this, they partnered with WITHIN to optimize their paid media strategy. The focus was on scaling customer acquisition by engaging their target demographic on their preferred online platforms.
WITHIN’s Paid Media Team utilized YouTube Shorts to engage Beard Club’s target demographic, which is highly active on the platform. Initially launching a pilot to explore YouTube’s unique environment, the team shifted their strategy to utilize the platform primarily for direct conversions rather than just raising awareness. The use of a mix of organic and UGC assets has proven to resonate well with Beard Club’s audience, leading to more effective engagement and conversions.
Beard Club significantly improved its marketing performance, making YouTube one of its most cost-effective channels. The strategic use of YouTube Shorts led to a large increase in overall platform conversions and a massive reduction in cost-per-acquisition (CPA).
Thanks to WITHIN, YouTube has become a highly scalable and cost-effective channel for Beard Club, adding incremental value to our digital strategy. It is now an essential component of our ongoing growth strategy.Stephen Simonis Jr.Chief Revenue Officer
Big goals need big ideas. Whether you need creative direction or a full-scale media strategy, we’re here to make it happen.
No fluff or filler — just the latest insights, platform updates, and strategies you need to stay competitive.
