Driving New Customer Acquisition for Laura Mercier on Flip

Laura Mercier, a luxury cosmetics brand, aimed to test new paid media strategies to expand their customer base while driving incremental e-commerce revenue. With a strong presence in established third-party retailers like Ulta Beauty and Sephora, the brand wanted to broaden its reach by exploring innovative digital commerce channels.

WITHIN, Laura Mercier’s Agency of Record, recognized Flip as a promising emerging social commerce platform. The team developed a strategic approach that combined organic and paid media to increase incremental customer acquisition.

First, the team strategically boosted high-performing organic content featuring Laura Mercier products, expanding the brand’s reach on the platform. Second, WITHIN launched targeted paid media campaigns, seamlessly integrating Laura Mercier’s product catalog into the platform. This streamlined the shopping experience for users, making it easier for them to discover and purchase Laura Mercier products.

Under WITHIN’s strategic guidance, Laura Mercier established itself as an innovator in the luxury cosmetics space on Flip. Their pilot campaign surpassed expectations by exceeding the return on ad spend (ROAS) target at scale. Further analysis revealed that 99% of purchases on Flip came from new customers to Laura Mercier, demonstrating the platform’s effectiveness in reaching new audiences and achieving Laura Mercier’s goal of expanding their customer base.

Additionally, the WITHIN team has contributed to the ongoing development of the Flip platform, providing feedback to enhance targeting, reporting, and overall platform optimizations. These recommendations are designed to better align Flip with the needs of clients for future activations.