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1800 Tequila

Turning Ranch Water Into a Premium 1800® Tequila Experience

Through AI Powered Creative and Social Sweepstakes
Creative
Metrics & Outcomes
22%
increase in engagement rate compared to BAU content
35k
entries and votes
29%+
increase in CRM Contacts
Challenge

1800® Tequila aimed to elevate Ranch Water from a simple cocktail to a premium drinking experience, positioning its super-premium tequilas — Blanco, Reposado, Añejo, Coconut & Cucumber, Jalapeño, and Cristalino— as the go-to choice for crafting Ranch Water.

Solution

WITHIN launched the 1800 Ranch Getaway campaign, using an LED wall and AI-driven digital environments to transport audiences to the desert oasis where Ranch Water was born. The campaign spanned social media, web content, and in-bar displays, engaging both consumers and bartenders. A social sweepstakes invited followers to vote on their favorite recipe for a chance to win a Ranch Getaway, while a mixologist contest with Bartender Magazine challenged bartenders to create their own unique spin on the cocktail.

What We Did
Social Media Management Community Management Graphic Design Motion Graphics Design Sound Mixing & Production AI Image Generation Pre-Production Production Management Post-Production Campaign Development & Execution Script & Storyboard Studio Live Action Capture
More Work
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