Increasing RTIC’s E-Commerce Sales

RTIC Outdoors needed high-performing lower-funnel content to support both evergreen campaigns and major promotional periods like Mother’s Day, Father’s Day, and Memorial Day. These key moments drive their biggest sales of the year, so it was critical to produce a strong volume and variety of assets to gather insights quickly and maximize performance.

WITHIN’s Creative team quickly analyzed RTIC’s brand guidelines, current assets and top/bottom performers to identify the best content strategy to achieve success. The team then partnered with RTIC’s creative leads to build out a creative sandbox for us to plan and build content and our team got to work. WITHIN’s team produced 47 social assets in just three weeks, complementing RTIC’s existing campaign assets and have produced over 250 assets that continue to drive performance MoM for both evergreen and promotional campaigns.