WITHIN conducted a measurement workshop to test several advanced Google measurement tools and data dashboards, specifically to assess the impact of media investments and overall brand health for our clients. In this report, we dive into the specifics of our approach, including how we use:

1. Google’s Brand Impact Suite to measure real-time brand health and performance
2. Incrementality Bundle Solution to validate channel value
3. Overlap Analysis to uncover the “invisible” impact of ads
4. Account tCPA and tROAS dashboards to measure holistic performance
5. Search Scout to capitalize on emerging search topics and categories