WITHIN, the world’s leading Performance Branding company, announced today that it has been selected as the Media Agency of Record for Onewheel, the innovative creator of single-wheel electric skateboards.
As Onewheel’s Media Agency of Record, WITHIN will provide integrated media services across all channels to amplify Onewheel’s brand story and drive sales growth. This comprehensive approach will encompass strategic media planning, execution, and measurement across digital media platforms, aimed at strengthening Onewheel’s market position and accelerating its growth through targeted, innovative media strategies.
“It’s crucial that our marketing efforts match the innovation of our products,” said Eric del Valle, Director of Ecommerce at Onewheel. “WITHIN’s ambitious approach and proven track record with top DTC brands will be instrumental in helping us gain wider appeal and expand our community, solidifying Onewheel as an emerging boardsport and industry leader in personal electric transportation.”
“At WITHIN, we’re always excited to work with brands that push boundaries,” said Joe Yakuel, CEO and founder of WITHIN. “Our data-driven strategies and Performance Branding methodology are uniquely positioned to showcase Onewheel’s value proposition. We’re looking forward to leveraging our expertise to help Onewheel accelerate its growth and reinforce its leadership in this market.”
The partnership between WITHIN and Onewheel comes at a pivotal time in the personal transportation industry, as consumers increasingly seek adventurous ways to explore cities and outdoor trails. WITHIN’s tailored approach will help Onewheel capitalize on this growing market trend, enhancing its digital presence and driving both online and offline sales.
WITHIN maximizes profit and LTV for brands like The North Face, Foot Locker, and Movado Group, Inc. by applying a Performance Branding methodology to digital media and creative. This methodology ensures that all marketing functions are aligned with the brand’s business objectives. Approaching marketing holistically drives a higher ROI for brands and a better customer experience for their users. WITHIN is a full-service marketing partner, offering media management and creative services across every digital platform.
Founded by Kyle Doerksen, Onewheel is a pioneer in personal mobility and has been committed to redefining the future of boardsports for over a decade. Its flagship product is a self-balancing single-wheel electric board, using sensors and gyroscopes to maintain balance and stability. Onewheel delivers the feeling of flow and freedom, allowing riders to control their speed and direction by leaning intuitively. Ideal for recreation, urban commuting, and off-road exploration, Onewheel is a uniquely exhilarating experience that delivers both the thrill of boardsports and the convenience of electric transportation. Onewheel holds over 110 patents for its technology and proudly manufactures its products in the USA.
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