Classroom-to-Career: Build Your Path to Employment
3 weeks, 1 one-hour virtual session per week, 3 mini homework assignments of no more than 1 hour each.
Launching A Career In Digital Marketing: Build Your Path to Employment
3 weeks, 1 one-hour virtual session per week, 3 mini homework assignments of no more than 1 hour each.
REGISTRATION:
About WITHIN
WITHIN is the world’s first Performance Branding company. We partner with iconic brands like The North Face, Timberland, Movado Watches, and Ben and Jerry’s, to drive business growth through innovative marketing strategies. Our full suite of services includes media, creative, SEO, Lifecycle, Retail Media, Affiliate and Influencer, and allows us to work with our brand partners in an integrated fashion. Everyone at WITHIN wants to grow and be challenged. It’s a collaborative place made up of small, closely knit and versatile teams that are fast and adaptive to solve problems and build systems.
about the role
about the role
Top students of this program will get a job offer to be an Ad Operations Specialist. The Ad Operations Specialist role is designed to train you comprehensively across the most commonly used digital marketing platforms, such as Facebook and Google, while also giving you experience with data reporting & analytics.
Career Path
If an Ad Ops Specialist clearly demonstrates this proficiency, and proficiency in verbal communication, the Specialist can be promoted to become a Digital Media Strategist: this is a client-facing role that works towards becoming an Account Manager.
Responsibilities include but are not limited to
- Building digital advertisements and campaigns across all major platforms (Meta, Snapchat, Pinterest, Google Ads, Microsoft Ads, TheTradeDesk, DV360, etc) using client’s creative assets and specific guidelines for custom tracking codes and naming conventions
- Creating detailed reporting of client customer and marketing data
- Performing quantitative analysis on paid media performance to derive insights
- Managing ad creative
- Implementing proprietary technology and best practices
- Disclaimer: a job is not guaranteed
- Session summary:
- Session 1: “Optimizing Marketing: Key Insights from 4 Critical Metrics”
- Session 2: “Machine Learning in Marketing: Harnessing Algorithms for Success”
- Session 3: “Navigating Testing Pitfalls: Reliable Insights vs. Noise”
- Session Lead: Areeb Mahamadi, Integrated Media Director, worked on Spanx, Shake Shack, Casper, Purple.
- How to win the job at the end:
- i) ask questions & engage in the sessions
- ii) do the homework assignments well
- iii) do well on the in-session quizzes
- Application requirements:
- Pass basic tests which may include typing, cognitive assessments, etc
- Pass basic tests which may include typing, cognitive assessments, etc
