The 2024 holiday season, marked by a presidential election, fewer shopping days, and a shift towards online and mobile sales, presents unique challenges for retailers. Understanding these dynamics is crucial for attracting new customers, re-engaging existing ones, and maximizing revenue.
Contents:
- The Presidential Election’s Impact on Holiday Marketing
- The Challenges of a Shortened Holiday Shopping Season
- Planning a Multi-Channel Strategy
- Channel Level Execution Plans
- Email Marketing
- Search Engine Optimization
- Amazon Marketing
- Influencer Marketing
- Affiliate Marketing
By understanding and adapting to the external factors shaping the 2024 holiday season, brands can effectively tailor their strategies to meet changing consumer expectations and market conditions.
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