drives customer retention by personalizing content
A robust loyalty marketing strategy drives customer retention by personalizing content with digital and social media channels. This strategy can boost sales, increase referral rates, and generate more revenue for your business.
WITHIN can help you develop and optimize your loyalty marketing plan to increase sales and grow customer satisfaction. We provide targeted, customized copy and creative assets at every touchpoint of your customer journey through a data-backed approach and continuous testing.
WITHIN Helps You Build a Loyalty Marketing Strategy to Engage Your Customers
According to a 2020 McKinsey survey on loyalty programs, customers who are members of a loyalty program with a particular brand are significantly more likely to spend more on that brand. Loyalty program members are 30% more likely to increase their spending, whereas members of a paid or subscription-based program are 60% more likely to do so.
Through strategic marketing solutions and campaign execution, WITHIN’s team of experts can help you get more value for your loyalty program and convert your customers to program members.
Put Your Customer Data to Work for Your Loyalty Program
WITHIN combines data and technology to analyze your customers’ interests and focus on the most critical moments in the buyer journey. These touchpoints include:
Audience Segmentation for Loyalty Marketing Messaging.
We take an in-depth look into your audience and segment them based on their last purchase, buying frequency, and overall spending . Our team can use digital and paid marketing strategies to target new customers and promote your loyalty program with coupons and points for a gift.
Identify The Right Moments To Engage With Customers & Convert Them Into Loyal Members
Your best customers will become loyal members when you provide them with personalized content, messaging, and offers. We tailor content based on your customers’ interaction with your brand and send digital and paid marketing communications to build awareness of your loyalty program.
Drive Customer Retention With Strategic Data Insights
12% of customers cited personal relevance, recognition, and support as the main reasons they participate in loyalty programs. Our data insights can help you identify infrequent shoppers in your loyalty program. We can then engage them with marketing campaigns to promote referral incentives, contests, and sweepstakes.
Use Integrated Media Services to Drive Loyalty Program Engagement
Successful loyalty marketing creates more customers with an affinity for your brand. When customers develop trust and reliability with your brand, they are more likely to choose you over your competitors, even if the competition has better pricing and more features.
You can develop your customers’ affinity for your brand using WITHIN’s integrated media services to reinforce your loyalty program and build relationships with them.
WITHIN Can Help You Boost Customer Loyalty Marketing Efforts
WITHIN’s team of digital marketing experts can analyze your business and help you determine the most effective loyalty marketing strategies for your needs. Whether you need to attract new customers, build affinity with your existing base, or boost sales, we can help.
Contact us today to discover how we can promote your loyalty program.
Use Social Media Loyalty Marketing to Target Your Most Valuable Customers
Since loyalty programs are opt-in, members are more likely to engage with your brand and social media. They are also more likely to share social media posts about your brand and the loyalty program.
WITHIN can conceptualize and produce short-form content for your social media accounts to encourage participation in your loyalty program and create a sense of community. We also use social media ads managers on Facebook and Instagram to reach people with previous interest in your brand.
Retain Long-Term Customers with Programmatic and Paid Search Ads
We can use programmatic advertising to offer loyalty program participants new rewards. By offering discounts on products or services based on past purchases, we can help you drive repeat business from loyal customers who already know and trust your brand.
Our paid search ads offer you a way to reach potential customers and spread awareness of your loyalty program. We work with you to create unique content to address your prospects’ pain points and aspirations so they can learn more about your products and become paying customers when they see your ads.
WITHIN Can Help You Boost Customer Loyalty Marketing Efforts
WITHIN’s team of digital marketing experts can analyze your business and help you determine the most effective loyalty marketing strategies for your needs. Whether you need to attract new customers, build affinity with your existing base, or boost sales, we can help.
Contact us today to discover how we can promote your loyalty program.
