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Performance Branding

Aligning your Business Objectives to your Marketing Program

The 5 Pillars of

Performance Branding

1. BUSINESS-CENTERED STRATEGY

Establish North Star to drive lasting consumer connections and sustainable performance metrics.

2. LTV-DRIVEN COHORT ANALYSIS

Align your marketing objectives with the long-term health of your business.

3. CONTENT THAT DELIVERS RESULTS

Creative wins hearts; Media wins minds. Together, they deliver results.

4. MARGINAL BUDGET ALLOCATION

Ensure your next dollar is best invested with real-time marginal bidding strategies across every channel, ad, & audience.

5. MEASUREMENT / ATTRIBUTION

Uncover the incremental value associated with every touchpoint.

MARKETING PULSE

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4 Ways

Performance Branding

Creates Long-Term Profitability

MEET YOUR CUSTOMERS
WHERE THEY SHOP

Pinpoint the “who” and “where” to get your content seen by the right eyes on the right channels.

75%

of millennial shoppers say that a brand’s social media presence influences their decision to buy.

PERSONALIZE CONTENT,
BOOST SALES

Engage your customers with creative that resonates at the right stages of their buyer journey.

72%

of consumers will only interact with marketing messages that are tailored to their particular interests.

NURTURE RELATIONSHIPS
AND BUILD LOYALTY

Predict the Life-Time Value (LTV) of a customer to cater directly to their needs, increasing customer loyalty.

400%

increase in LTV through strategic audience segmentation for online pet food company.

USE DATA TO STRETCH DOLLARS

Simply put, data helps marketers maximize the impact of their dollars and improve the consumer experience.

500%

increase in incremental ROAS for Casper’s Google Brand Search campaigns.

Aligning Your Marketing Program From WITHIN