CHINATOWN MARKET
CLIENT
Chinatown Market
DELIVERABLES
Paid Social
Website
OVERVIEW
Popular streetwear brand Chinatown Market wanted us to make enhancements that captured their unique brand voice. Using psychedelic visuals, wacky editing techniques, and Portal-esque animation, we created an idiosyncratic series of ads that expand the visual language of Chinatown Market and encapsulate the brand’s offbeat tone.
Paid Social
Play Video
Play Video
Play Video
Play Video
Play Video
Play Video
Play Video
Play Video
Paid Social
Web
We devised a fun flash game activation for Chinatown Market that appealed to the brand’s demographic, prominently featured their product, and stayed true to the ironic sense of humor inherent to their identity. By leaning into outdated animation and quirky visuals, we were able to convey the idiosyncrasies of Chinatown Market in an easily digestible format that spread awareness across channels.
