Simple. Sleek. Luxurious. We were tasked with creating a campaign that communicated and exemplified the value props of Hopsy’s at-home beer tap system. We created a series of cinematic ads that gave the machine a polished, luxe look, while using minimalism to convey the simplicity of the machine. We boiled down the experience of getting delicious tap beer at home to four easy steps: Load, Tap, Lock, Pour. Ultimately, we helped Hopsy tap in to the image it needed.