We were given the task of creating a heartfelt and influential Father’s Day campaign for Hugo Boss. Using cinematic, documentary-esque interviews with actor Bobby Cannavale and his son, we were able to craft a story about fatherhood, life, and style. Jake Cannavale shows the audience that setting an example for how to live begins with setting an example for how to dress. We show that BOSS mixes classic style with a youthful energy, much like a father-son relationship.