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JOIE

CLIENT

Joie

DELIVERABLES

Paid Social

Website

OVERVIEW

Celebrated women’s retail brand Joie asked us for an ad that displayed the fun, fanciful tone of its pre-spring collection. We shot outdoors, blending kaleidoscopic visual effects with ethereal violet tones. We filmed near a carousel that evoked the whimsy of the collection and the cyclical nature of fashion itself, creating a mood that exemplifies the look and feel of Joie products.

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Web

Here, we played with color pops and neutrals, combining lush nature shots and no-nonsense black-and-whites, framed by angular city shapes. The contrasting background textures kept the clothing front-and-center, while suggesting the versatility and ease of Joie’s offerings.

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