JOIE
CLIENT
Joie
DELIVERABLES
Paid Social
Website
OVERVIEW
Celebrated women’s retail brand Joie asked us for an ad that displayed the fun, fanciful tone of its pre-spring collection. We shot outdoors, blending kaleidoscopic visual effects with ethereal violet tones. We filmed near a carousel that evoked the whimsy of the collection and the cyclical nature of fashion itself, creating a mood that exemplifies the look and feel of Joie products.
![](https://within.co/wp-content/uploads/2021/04/Joie-Grid-Image-1.jpg)
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![](https://within.co/wp-content/uploads/2020/11/image-10-3.jpg)
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![](https://within.co/wp-content/uploads/2020/11/image-9-3.jpg)
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![](https://within.co/wp-content/uploads/2020/11/image-11-3.jpg)
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Paid Social
![](https://within.co/wp-content/uploads/2021/04/Joie-Grid-Image-1-Mobile.jpg)
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![](https://within.co/wp-content/uploads/2020/11/image-9-3.jpg)
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![](https://within.co/wp-content/uploads/2020/11/image-10-3.jpg)
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![](https://within.co/wp-content/uploads/2020/11/image-11-3.jpg)
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Paid Social
![](https://within.co/wp-content/uploads/2021/04/Group-6814.png)
![](https://within.co/wp-content/uploads/2021/05/joie_lp-1.gif)
Web
Here, we played with color pops and neutrals, combining lush nature shots and no-nonsense black-and-whites, framed by angular city shapes. The contrasting background textures kept the clothing front-and-center, while suggesting the versatility and ease of Joie’s offerings.