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THE ATLANTIC

CLIENT

The Atlantic

DELIVERABLES

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OVERVIEW

The Atlantic came to us wanting to break through to younger audiences. In an atmosphere of distrust in the media and decreasing subscribership, the 160-year-old journalistic institution saw the opportunity to forge meaningful connections with a new generation of readers. We took the most powerful, meaningful qualities of the magazine — a long history of rigorous reporting, nuanced perspectives, and quality writing — and created: Read. Think. Grow.; a social media campaign championing journalism as a tool for intellectual growth and exploration. We built upon the visual languages of traditional print media, like collage, as a nod to The Atlantic’s editorial design and presented it in a fresh, visually striking way to catch eyes and drive subscriptions. We made it clear that The Atlantic is a place to explore fascinating stories, moving perspectives, and challenging ideas."

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