Driving Performance for The RealReal on Meta

The RealReal partnered with WITHIN to optimize content performance on Meta, aiming to maximize returns while maintaining strict ROAS targets. As a marketplace serving both buyers and sellers, The RealReal required a creative strategy that could adapt to seasonal shifts in demand. In Q4, we focused on driving buyer acquisition ahead of the holiday season, then pivoted in Q1 to attract sellers during the post-holiday closet cleanout period. Simple, product-centric ads emerged as top performers, with creative variety — like grids, collages, lifestyle footage, close-ups, and textured visuals — playing a key role in driving results. By scaling these strategies efficiently, we not only met performance goals but also laid the foundation to expand into additional marketing channels.