Launching RTIC’s Road Trip Personal Cooler

RTIC Outdoors partnered with WITHIN to launch the Road Trip Personal Cooler, their most portable hard-shell cooler perfect for golf days, beach trips, and everyday adventures. To showcase its versatility, durability, and ice retention, WITHIN led the full creative production — executing on concept development, talent casting, production, and post-production.

The campaign followed a golf duo incorporating the cooler into their round, seamlessly blending lifestyle moments with key product callouts. The final deliverables included a mix of high-quality motion and static assets, combining engaging storytelling with product highlights. Designed for paid, owned, and organic channels, the content helped RTIC maximize its reach across multiple platforms.