Scaling Creative Production for Nuts.com

To acquire more First-Time Buyers (FTBs), Nuts.com needed a more efficient creative production process — one that could scale while quickly identifying and optimizing top-performing assets. To achieve this, WITHIN implemented a scalable creative strategy, combining traditional and AI-powered post-production solutions to maximize efficiency and testing capabilities. Our approach included strategic copy and image testing, Product Detail Page (PDP) enhancements, and landing page optimizations, complemented by monthly content themes aligned with seasonal food trends and cultural moments.

By leveraging this strategy, Nuts.com was able to quickly identify high-performing ads, improve media efficiency, and adapt to platform algorithms more effectively — all while maintaining creative flexibility.